To love just family and friends is a lesser love. To love all sentient beings is greater love. The nature of the lesser love is selfishness and hence the cause for all kinds of suffering and dissatisfaction. The nature of great love is dedication and hence be capable of generating immense happiness and fulfillment. To exchange lesser love for great love is the right way for humans to find happiness.
~Depicted from the Seasonal Quotations of Khenpo